Case Study
General Pants Highpoint
CLIENT
General PantsLOCATION
Highpoint, VicTYPE OF WORK
Retail LED ScreenPROJECT DATE
2025General Pants partnered with Aria Digital to elevate the entry experience at their Highpoint Shopping Centre store, using digital signage to reflect the brand’s bold and energetic identity.
The Challenge
In a busy retail environment, the store needed to capture attention quickly and differentiate itself from surrounding retailers. Static posters lacked impact and couldn’t keep pace with fast-changing fashion campaigns.
The Solution
Aria Digital installed two large indoor LED screens at the store entrance, integrated with a digital signage platform that allows content to be updated easily and frequently. The screens showcase brand visuals, promotions, and seasonal campaigns in vivid detail.
The Results
The LED screens have become a strong visual drawcard, engaging customers before they step inside. The flexible digital platform supports rapid campaign changes and reinforces the General Pants brand experience at street level.
