Brighton Oval

Case Study

Brighton Oval

CLIENT
City of Holdfast Bay
LOCATION
Brighton, Holdfast Bay
TYPE OF WORK
Digital LED Pylon Sign
PROJECT DATE
2025

Aria Digital were the best, thank you Aria! We can't thank you enough. Wow, what a great job.

— Project Manager
Following the redevelopment of the Brighton Oval precinct, the City of Holdfast Bay engaged Aria Digital to deliver a digital pylon sign that could serve multiple sporting clubs and the wider community.

The Challenge

With several clubs sharing the precinct, a traditional static sign couldn’t effectively represent all stakeholders or communicate timely community information.

The Solution

Aria Digital designed and installed a double-sided LED pylon featuring a high-resolution digital display. The sign allows flexible content scheduling for clubs, council messaging, and local events.

The Results

The LED pylon has become a valuable community asset, giving each club visibility while enabling the council to communicate dynamically with residents. The sign delivers strong visibility day and night and has received positive public feedback.